What They Say: " Our exclusive way to get deliciously full, supermodel-sexy lips, without a plastic surgeon. Innovative Marine Collagen Microspheres take lip plumping to the next level, instantly plumping and smoothing, while self-adjusting pigment creates a personalized rosy tint. Visibly reduces lines and wrinkles giving lips enhanced natural contour and tone."

Melissa Says: Unlike lots of lip plumping glosses that tend to smell (and feel) sort of like red-hot cinnamon on your lips, this one smells yummy and sweet, like a wisp of cotton candy. It doesn't necessarily have a flavor, but then again lip products with flavor tend to make you lick your lips more anyway, creating increased chance of chapped lips. I was trying Baby Pink, a pale pink shimmery shade that almost looked clear.

The formula takes a while to get initially started out of the clicking brush pen, so do a few clicks at a time, waiting in between, so that when it does come up the brush it won't be too much product on the brush. Once it's started, it's pretty much no-mess; just remember to hold the brush downward when you click it to make it a bit easier to see the product come to the brush before it has a chance to glop.

It takes about a minute, but there is a slight tingle that begins the plumping process. It makes lips only slightly fuller, but there is an actual increase (you will feel it!). Lips are also a bit more pink as part of the process. The plumping effect really only maintains the same impact for a little over an hour or so, but the pretty, conditioning shine lasts longer. Besides, it's easy to add a tiny swipe of this sheer gloss to renew the effect.

This isn't Victoria's Secret's most extreme plumping gloss (for that, see here), but it is a bearable, not-so-intense version that gives a little extra oomph. I wouldn't recommend wearing this over other lipstick because when I tried to do that I felt like it reduced my color's staying power quite a bit.

Retail Price: $18.00 (at Victoria's Secret online or in a store located near you)

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