What They Say: "The new long-lasting, comfortable color that's on everyone's lips. Women no longer have to choose between longlasting lipcolor and a comfortable feel. Hours and hours of beautiful, smooth color, thanks to SoftFlex™ Comfort Technology. Won't flake or cake. Whether you choose sheer or full coverage color, with 36 won't-fade shades, the pucker possibilities are endless."

Jen's Experience: For the most part, I've sworn off the super-longlasting lip products. My lips, like my skin, are dry and the products that claim to be long-lasting just tend to bring attention to the fact that my lips constantly need to be exfoliated. But, always a sucker for the latest Revlon lipstick, I decided to give this one a shot, and I'm actually glad that I did!

Okay, so I have to say, right off the bat that while this lipstick does seem to last longer than their standard lipstick (or most of the other lipsticks I own), it didn't really live up to the "ColorStay" name for me. That said, I generally got 3-4 hours worth of wear out of it before I had to reapply, which is pretty good.

I am in love with the color I chose, Smoothest Wine. It turns out that this is the best red I've used all season for my skin tone, and as a result, I wear it almost daily.

The lipstick itself is a vast improvement over their other ColorStay varieties, and even over their standard Super Lustrous Lipstick, of which I've always been a fan. The lipstick moisturizes and seems to smooth out the texture of the lips. It never bleeds, even in the deep color that I'm using. It also doesn't dry out my lips at all. Ordinarily, when I'm wearing lipstick, I feel compelled to re-apply constantly just to re-moisturize my lips. I don't feel that at all with the new ColorStay formula; my lips don't look or feel dry.

I have always used Revlon lipsticks to fill out my color wardrobe, because of their great colors, high quality and reasonable prices. Now with this new ColorStay formula, my lipstick collection just got an upgrade.

Retail Price: $9.49 (your local drugstore)

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