What They Say: "Seductive curves.

Now, power shape your lashes with up to 160% more curl.

Advanced aerodynamic gel formula with innovative curling polymers gives lashes weightless, seductive curves, without stiffness or flaking.

New pigment technology creates intense black impact shades that absorb light and surround your eyes in the beauty of deep, rich color.

Fragrance free. Ophthalmologist-tested."

Jen's Experience: I am, admittedly, extremely picky when it comes to mascara. My eyes are always dry, so I rub them a lot, and then it's all smudged under my eyes or flaky or both. I was anxious to try this one because I've been so focused on finding a mascara that doesn't make me look like a football player that I've not yet gotten a chance to try a more fun mascara, such as this one that curls lashes in addition to the coat of color.

The mascara did indeed produce a curling effect on my lashes that I thought was very noticeable, especially around the outer edges of my eyes. I didn't find it very easy to coat all of my lashes. The brush is very basic and while it didn't clump despite all the layers I applied, I felt that I needed to keep inventory of which lashes I had already covered. When I first started using the mascara, I applied only one or two coats, and didn't find that it deposited enough color to give the effect I was hoping for. Unfortunately, when I started adding additional layers, I started seeing the dreaded football player effect.

I like this mascara for its pretty curling effect and because it never seems to flake, but I wish it produced more volume or length, or even just some dark, shiny black color. This is one I may try in combination with other mascaras to see if I can achieve a more dramatic lash along with the maximum curls provided by this mascara.

Retail Price: $21.00 (EsteeLauder.com)

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