What They Say: "Vibrant color is spiked with a wicked tingle and a delicious shine. Each of these lip plumping glosses are enriched with a secret blend of essential oils that leave lips soft, full, and extremely kissable."

Melissa's DeLush Downlow: If you've ever tried DuWop's Lip Venom products, you know all about the tingle! (Some people are addicted to it.) There's a cinnamon-laced tingle that I actually thought wasn't going to kick in when I first put this gloss on. But...oh wait...there it was. While this is a much less dramatic option than a lot of the lip-plumping products out there (you may like that), it still does make your lips look a little more plush and full. The tingle lasts about 20 minutes or so, slowly dissipating. But it's never so powerful that I find it uncomfortable or distracting as with some other products.

The gloss itself stays on fairly well for a few hours and has a really pretty shine. It's not very sticky and is moisturizing. I would call the color (at least in this case) very sheer, and it is unflavored. In regard to this new shade specifically, I'm definitely digging this sexy gold-flecked Housewives-inspired pink.

Retail Price: $18.00 (at Sephora.com, or go to DuWop.com for a list of retail locations)

DeLush Rating: