What They Say: "Roll on for a sheer, loose powder look. Easy, no brush application. No spills or flaking."

Jen's Experience: I've been seeing these new loose powder eyeshadows everywhere, so I had to give this one a try. I tried out "Twirling Taupe", which is sort of a muted gold with tiny sparkles. I am a big fan of gold eyeshadow; I've got subtler shades that I wear to work and some really fantastic glittery ones for a night on the town. What I like about this particular gold is that it doesn't apply too much color at once. The roller ball tip forces you to put it on in layers. I find that you need to shake the container from time to time to keep the color flowing, but once you do, it applies easily, without requiring a lot of pressure on the delicate eye area. I was very pleasantly surprised at how long-lasting this product is. Without any base or powder it lasts 4-6 hours. Maybelline can count me in as a fan with this product -- I'm trying the lavender next!

Retail Price: $2.60 (Makeup.com and major drugstores)

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