What They Say: "Full, Kissable Lips That Speak Volumes: Pump Up the Volume with Intense Moisture and Soft, Voluptuous-Looking Lips!

Providing a smooth feel upon application, NEW IncrediFULL lip colour from Cover Girl adds the appearance of volume while improving the contour of your pout with a defined lip line. IncrediFULL lips pump up the volume - - say more and stand out!"

Benefits
• Instantly makes lips look fuller then bare lips
• Enhances definition of the lip line
• Increases lip moisture with Glycerin – a humectant that pulls moisture from the air into lips & locks it in
• Contains Vita-Collagen complex with Vitamin B3, Pro-Vitamin B5, Vitamin E
• Contains lip conditioning agents for a creamy, smooth feel
• Fights signs of aging, helping to smooth rough texture away & creating a fuller, smoother pout vs bare lips
• Provides a cooling, tingling, refreshing feel upon application that lets you know the product is working
• Gives lips 8 hours of moisture
• 24 Volumizing Shades

Jen's Experience: I am always curious when I see a reasonably priced drugstore product that claims to plump up my lips. But plumping AND 8 hours of moisture? That would be unbeatable!

I chose a shade called "Mauveful" because mauve usually looks great with my skin tone, but I can only describe this color as "trailer trash pink". Despite the fact that I can never wear this (at least alone with no opaque lip gloss covering it) outside of the house, I still highly recommend this product. I mean, really, this is a truly great lipstick, and not just because of the price tag. It lasts forever, maybe not 8 hours, but amazingly long, even if you eat, the color remains. I find it difficult to remove even with a washcloth. The plumping, unlike many similar products, actually works! With all of that, it seems like it would be drying, but it actually feels like I am wearing a light lip balm, especially with the tingling.

Now, I can't see "Mauvefull" looking good on anyone, but if you're willing to try out some shades, this is a lipstick you're sure to love.

Retail Price: $6.99 (Target)

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