What They Say: "Super-soft and mega-moisturizing: this tint and shine infusion squeezes on: makes lips look wet and lush! Comes in a sapped-up mix of pinks, peaches, mauves and cherry reds. Innocently sexy, wildly appealing. Makes lips gush - with pleasure!"

Melissa's DeLush Downlow: Check, check, and CHECK! This squeezable gloss delivers on all of its claims, plus it has an intoxicating vanilla scent. This truly makes your lips feel like velvet on, and covers really well. Trust me, this is nowhere near sticky (like MAC's Lipglass or even the LipLustre). It's incredibly soft and pretty. I can't possibly explain to you how squishy-soft it is in the tube - it's like nothing I've ever tried before. And the pretty sheer shades will make you happy, too! (I got Saplicious, a lovely neutral pale pink, and I'm in love.)

Retail Price: $14.00 (maccosmetics.com and some department stores)

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