Melissa Tried It: I admit, I sort of have a new mascara crush. This formula promises lasting, super-sized volume incorporating olive oil to condition & plump lashes from the inside out in the process.

My requests from a mascara are pretty well-defined: a) I want mega volume; b) I don't want it to give me pointy, hard lash tips; c) I don't want it to smudge or budge; d) no clumps!, even with the multiple...multiple coats I like to apply. This delivered almost 100% on all four points. This volume has wow factor without being clownish, still has a soft feel (often where waterproof formulas face their downfall), and stayed put throughout the day. A little less than perfect was an occasional tendency to clump slightly while applying multiple coats; this was eliminated by making sure the giant brush didn't have excess product on it after reinserting it into the tube for multiple applications.

When removing, this does flake a bit...but while you're wearing it, it just looks amazing. $8.99, drugstores.

DeLush Rating:

technorati tags: mascara, Neutrogena, cosmetics

Melissa Tried It: Although I'm pretty loyal to my mascara, I do like to try out new ones that catch my eye from time to time. This one promises a dual-action brush that "stretches as it thickens each lash for dramatic length and volume". I would say, though it may not give the most volume I've ever seen, it's pretty impressive. Length is also well-delivered here, as well. I would say the only negative is that the formula can clump ever-so-slightly when applying multiple coats (which I did, of course), but a little swipe with your fingertip can correct that. Otherwise, it stays put for hours without smudge or flake and, as you can see below from the photo below of my lashes without the mascara (left) and with (right) adds both length and volume. $8.99, drugstores, etc.

DeLush Rating:

technorati tags: mascara, cosmetics, Maybelline, makeup

Jen Tried It: As many of our longtime DeLush readers will attest, I've had some difficulty in finding a mascara that will stay on my lashes rather than under my eyes. I found a couple that have been acceptable, and while they don't knock my socks off drama-wise, they at least stay put throughout the day. Well, this mascara from Givenchy was almost perfect. Earlier this spring I cautiously added it to my daily routine here and there. I found the unique brush to be nearly foolproof for clump-free application, and the rich black shade adds the drama I've been seeking. I even wore it to a close friend's wedding, and through their vows and lots of dancing later, it stayed in place. Alas, now that it's a little warmer and more humid, I'm starting to have a little more trouble keeping it where it belongs.  Despite that (because it hasn't deterred me entirely from wearing it), if you don't have a problem with mascara running, but you are in search of a clump-free mascara that really packs a punch, I very highly recommend Givenchy's Phenomen'Eyes. Sephora, $28.00.

DeLush Rating:

Melissa Tried It: Being one the those products that many of us (myself included) consider a bare essential, I tend to judge mascaras kind of harshly. I have my favorites, but when a new one comes along, the temptation to find out if there really is another contender out there is too hard to resist. Honestly, this outperformed my expectations, which were a little low because I had a preconception about the quality of Victoria's Secret cosmetics. I am happy to report this went on practically clump-free, with a plastic flexible brush that consistently gripped every single lash. It created length and separation and didn't flake or smudge (even with my multi-layered application). My lashes still felt soft and flexible, but I typically look for a little more volume. Otherwise, a nice surprise. $12.00, at Victoria's Secret.

DeLush Rating:

What They Say:

• Silky smooth, weightless cream formula with built in clump remover for no clumps.
• Ultra lengthening formula, now in waterproof, for better wear
• Patented shape-to-the-lash flexible applicator hugs each lash to separate at the root to elongate, accentuate and coat every single lash for perfect definition.
• Ultra even spacing between brush bristles ensures precise lash separation.
• Ophthalmologist tested, safe for contact lens wearers
• Available in Very Black, and Brownish Black

Jamie's Thoughts: I took this mascara on a trip to Florida during which I knew I was going to be swimming, sweating, potentially getting splashed by large, oceanic mammals, etc., and thought it would make the perfect testing environment. And it would have, if I could have stood to wear it the entire time.

While it makes good on the claim of being waterproof, I saw no visible "precise lash separation," nor did I feel as if it went on evenly or "hugged" my lashes. Instead, it was thick and sticky, tugged at my lashes, and after a long day, felt rubbery to the touch. As with many waterproof mascaras, I really had to yank at it with makeup remover at the end of the day to get all of it off my eyes.

Beware if you're someone who unconsciously rubs or touches their eyes throughout the day - my lashes were still oddly tacky midday, and when I went to itch my eye, I brushed some lashes together and they got stuck. I had to take a paper clip from my desk and separate them manually. Not ideal.

If all you want is a die-hard-won't-budge-in-moist-conditions mascara (and don't mind some of the possible downsides), then this is for you. Alas, it is not for me.

Retail Price: $7.95 (available at drugstores everywhere)

Delush Rating:

What They Say: "This zero clump volumizing mascara creates voluptuous volume with clean definition.

* Patented shaped-to-the-lash brush
* Ophthalmologist tested, Contact lens safe
* Washable"

Melissa Says: In comparison to my experience with several Maybelline mascaras, this one was a disappointment. I actually thought this did clump a bit, but more of a concern was how it tended to separate my lashes into puny-looking spaced-apart pieces, actually doing the opposite of giving me more volume. True, some of the individual lashes looked thicker, but I didn't get the wall of luscious lashes that I have come to expect from many of the volume-boosting mascara formulas that do just that. And my lashes felt a bit brittle once the product dried, too.

Retail Price: $7.49 (at drugstores everywhere)

DeLush Rating:

What They Say: "Create lush, perfectly defined lashes with these long-wearing mascaras that measurably lengthen and thicken lashes up to 200%. Ophthalmologist tested and recommended for contact lens wearers. Waterproof formula is oil-based and resists water and flaking."

Jen's Experience: I am always on the lookout to find a good mascara, and have found only a couple in the past that I am able to wear on a regular basis without looking like a football player within hours. I tried both the black and brown versions of the Artistry Mascara, and found both colors to be nicely glossy and pigment rich. The brown actually was noticeable, and I don't find that with too many brown mascaras. As for being waterproof and non-flaking...well, these mascaras are definitely better than many that I've tried, but I still experienced some flaking and some color slipping, especially when I'm at work in front of a monitor all day. Out shopping or running errands, it's behaved pretty well, but I am still not terribly inclined to wear it because it just doesn't provide any real drama for my lashes. No lengthening, no curl, no thickening. Just color. At one point I would have settled for that, but now that I know there are one or two mascaras out there that can do it all, this product isn't making it into my make-up routine.

Retail Price: $16.30 (Quixtar.com)

Rating:

What They Say: "For lush, unbelievably thick, eye-opening lashes. This ultimate volumizing mascara combines an extreme volume brush and conditioning formula to define and lengthen while creating ultra-voluminous, clump-free lashes in one sweep."

Alissa's Opinion: I liked this mascara, but it didn't do anything amazing with my lashes as far as volume goes. There was nothing "extreme" about it even with a second or third coat. The short wand and full brush were easy to handle and didn't hold too much product. Although the formula was good for creating smooth and clump-free eyelashes, I found that my curl did not last as long as usual.

Retail Price: $18 (online at Victoria's Secret online or select Victoria's Secret retail locations)

DeLush Rating:

What They Say: "Mascara X builds dramatically longer, thicker and glossier looking lashes. The softer fiber of the football-shaped brush delivers maximum payoff on the lashes. Mascara X doesn't clump or smudge, is ophthalmologist tested and designed to be long-wearing. It builds and strengthens lashes with a vegetable derived protein and contains Panthenol to condition the lashes. Easily removed with Pro Eye Makeup Remover, it's available in Black and Dark Brown."

Melissa Says: Aha - another fantastic mascara found! Part of the M·A·C Originals Collection (a grouping of the products that have stood the "test of time"), this formula goes on without clumping, creating nice separation and fullness with the heavily-bristled brush. I've been incredibly pleased with the clean look yet moderate amount of drama that can be produced with only a couple of coats. Also, I noticed no flaking or smudging, either. This one gets a definite seal of approval from me. If you want some fullness, length, and separation in a non-clumping and mess-free formula, give this one a try.

Retail Price: $12.50 (at maccosmetics.com or go here to find a retail location near you)

DeLush Raing:

What They Say: "Forever Lash can be worn day and night to promote beautiful, healthy lashes. Apply Forever Lash underneath mascara to provide a strong, long lasting base that will keep your eyelashes looking fresh all day.

To condition and strengthen your lashes while you sleep, apply Forever Lash at night. Forever Lash's blend of vitamins and proteins nourishes the root of your lashes - resulting in healthier, stronger lashes."

Jen's Experience: At the outset, I didn't have a lot of faith that adding this product to my beauty routine would produce a substantial enough effect to the worth the additional effort, but over time, I would say I've definitely say my appreciation for it has grown. I find that I don't really use it so much at night, but in the daytime, it makes an excellent base to my long-wear mascaras. It doesn't seem to affect the wear, but it does seem to add to the thickness of my lashes. After wearing this for a while, I would say that I've noticed a slight but not really outstanding improvement in the look of my lashes without the addition of mascara. Those who like to keep their routine simple may not find it worth the trouble. If the look of your lashes is worth it to you, I think the reasonable price of this product really makes it a worthwhile addition to your beauty routine.

Retail Price: $19.95 (BillionDollarBrows.com)

Rating:

What They Say: "During the holidays we want to look our best! And that means beginning our healthy beauty routine with a clean slate™. This skinvigorating™ 4-piece discovery set includes all the tools for looking better, naturally. Whether you keep it for yourself or give it as a gift, it's the perfect start to a new year!" 

mini clean slate face primer
• Silicone-based formula contains natural ingredients to help keep skin fresh and healthy
• Avocado oil and safflower seed oil to moisturize
• Echinacea, rosemary & hibiscus extracts to soothe
• Mineral oil free an phthalate free
• Dermatologist tested

mini lock & roll creaseless eyeshadow duo (shade: slate)
• Vitamin E enriched cream shadow glides on eyelids smoothly and evenly
• Finely milled crushed mica in the powder shadow adds luminosity and creates depth and dimension to eyes
• Mineral oil free and phthalate free
• Dermatologist tested

mini lights, camera, lashes! 4-in-1 mascara
• Lengthening: Rice bran, carnauba & candelilla wax extend the length of lashes
• Curling: Synthetic film formers hold in curl
• Volumizing: ProVitamin B5 treats and thickens lashes
• Conditioning: Organic compounds derived from natural olive esters coat and treat lashes to protect against breakage
• Mineral oil free and phthalate free
• Dermatologist tested

mini Inside out vitamin-infused lipgloss powered by BORBA (new shade: serenity) • Acai extract helps strengthen capillary walls, reduce epidermal irritation and enhance skin's clarity and radiance
• Grape seed extract & Vitamin C help accelerate production of natural elastin, protecting skin against free-radical damage & restore skin's clarity
• Vitamins A & E act as antioxidants to give you that healthy glow
• Chamomile extract soothes skin and helps to counteract redness
• Mineral oil free and phthalate free
• Dermatologist tested

Jen's Experience: This gift set from Tarte contains four great Tarte products in a tiny, purse friendly cosmetics bag. The Inside Out lip gloss has long been one of my absolute favorite glosses, and the new color in this set is one of the prettiest yet. The mascara, while it doesn't have the staying power of some of my others, applies without clumping and really creates so nice volume and curling action.

The creaseless eyeshadow was a definite surprise in the pack. The duo contains two colors: one in a slate color, the other in more of a bronze. The slate color is a cream eyeshadow that applies so smoothly and with such rich color, you'd think it would have to crease. (It doesn't.) The bronze has a rollerball applicator, and while the color isn't as rich as the other, it's very pretty and like the slate, it doesn't crease. Both shades were really long-lasting and didn't smudge throughout the day.

I am not as sure about how well the face primer works. I have used it several times underneath my foundation, and while I think the foundation applies more evenly, I don't really find that it's particularly moisturizing or soothing.

Retail Price: $30.00 (TarteCosmetics.com)

What They Say: "A mascara formulated to instantly plump up lashes for extreme voluptuous effect. Works fast. Builds volume smoothly and evenly from root to tip. Delivers a silky, flexible, full fan of lashes. Fluid formula lightly coats lashes one layer at a time without smearing, smudging or clumping. Goes on via an innovative, specially patented wand with a v-shaped groove that prunes the bristles on one side while leaving the other side full and lush. The short bristles coax the lashes upward to an extraordinarily sophisticated yet flirtatious curl, while the other side separates and combs the lashes root-to-tip creating a long, well-defined glamour lash. Volumizing, lengthening, curling, lifting. This mascara features everything you want, with all the top mascara no's: no clumping, spiking, smudging or flaking. "

Jen's Experience: I have tremendous trouble finding the right mascara, and in general I only have one criteria: it needs to stay on my lashes. Well, the M.A.C. folks were definitely on the mark when they said "no clumping, spiking, smudging or flaking". This mascara really does a remarkable job staying put and for that it earns it's place in my make-up drawer. On the other hand, I was not impressed with the dramatic effect created by this mascara. Perhaps it was just that I tested it in their brown shade, Brownette, and not in the black that I would normally wear, but I really couldn't tell much of a difference between using this mascara and my natural lashes. Normally, I'd just be excited that I had a mascara that actually didn't end up underneath my eyes, so I can't really complain too much. Overall, this is a great mascara (at a great price!) that really does what it claims.

Retail Price: $11.00 (MACCosmetics.com or your local department store)

Rating:

What They Say: Skinvigorating™ Benefits NEW: Rejuvelash Declumping Lash Exhilarator

• Treat: ProVitamin B5 and a cocktail of herbal hair restoratives (like aloe) improve the texture of eyelash hair to increase suppleness and prevent breakage so your lashes can reach their full potential.
• Protect: Proprietary antioxidant blend with Vitamin C acts as a film former to protect against cosmetic, environmental and free radical damage.
• Revive: give late day lashes a lift and get rid of clumps; unique emulsifying agents and this patented flexible bristle brush gently eliminate clumps.

Lights, camera, lashes! 4-in-1 Mascara

• Lengthening: Rice bran, carnauba & candelilla wax extend the length of lashes.
  
• Curling: Synthetic film formers hold in curl.
  
• Volumizing: ProVitamin B5 treats and thickens.
  
• Conditioning: Organic compounds derived from natural olive esters coat and treat lashes to protect against breakage.

Picture Perfect Eyelash Curler

• Breakthrough ergonomic design - no finger holes makes it easy to use.
  
• Curved angle suits all eye shapes without pinching or crimping.

Alissa's Opinion: I'm a total sucker for lash products and all things purple, so I was really excited to rip this set open and give it a try. The cute faux snakeskin and leather cases look like no other product on the market.

I started with the eyelash curler. It was easy to grip and gave me a nice round curl with no bends or kinks. Next up was the Exhilarator, which deposited a lot of gunk on my perfectly flipped lashes. I combed through the goop when it dried so I could get an even coat of mascara, but I ended up with dry white flakes on my face. After cleaning up that mess I applied the 4-in-1 Mascara and found that the end result was beautiful. The brush is full and holds a lot of product, so I wiped it of before applying. It gave me long, thick eyelashes that stayed curled all day.

I also tried the Exhilarator as a mid-day mascara reviver but found that it just gave me spider eyes again. I will continue to use the mascara, but that other little tube is gone. It might be useful if you are looking for a nighttime lash conditioner.

Retail Price: $40.00 (at tartecosmetics.com - for pricing for individual products see the site as well)

DeLush Ratings:
Exhilarator:
Mascara:
Curler:

What They Say: "Get the extreme lash makeover with 3D Extreme™ Mascara! It creates dramatic lashes with extreme fullness, curl and length - 25X fuller, 70% curvier and 80% visibly longer lashes. The Exclusive Bold Impact™ Brush is tapered to lift, amplify and separate even the tiniest lashes. The patented lightweight gel formula with intense color pigments delivers bold lash look in one step - no primer needed! No caking or flaking. Available in 3 shades. Also available in Waterproof."

Melissa Says: You guys know by now that we've tested out a lot of different products here at DeLush. Mascara is one of those things that you can pretty much tell the very first day of use whether or not you're going to really love or hate it. Well, I've been using this one for about three weeks now, and I have to be honest and say that I do love it.

The brush definitely creates length and decent volume with a slight eye-opening effect (curling), and that weird shape at the end of it is great at getting those little corner lashes as well. One application plus a few extra swipes and I'm completely happy with the fullness and emphasis. Coming from a gal who likes to apply two to three coats as a general rule, that is saying a lot.

Seeing a couple of comments on drugstore.com about having problems with clumps sort of threw me off a bit, because I hadn't noticed that (I thought possibly because my tube was so new and none of the product had dried out near the opening, which often is what sticks to the wand when you do have clumps). I did pay attention to that later though, and for me, this creates a very clean but full look, and honestly the only time I notice an extra bit of product on the lashes it was very minimal and easily dabbed off lightly with my fingertip. I don't know...I do have a specific technique for applying mascara (I definitely do the entire length of the lashes and not just tips, and tend to twist the brush slightly as I swipe through the lashes), so maybe that has something to do with why I didn't encounter clumping issues that would deter me from picking that wand up again. I also think there's much greater chance of getting clumps when you try to apply over dried formula, so just do all your coats at once.

I didn't even use the waterproof version, and there were no smudges at all after wearing it all day, even when I was outdoors during a very hot and humid vacation - it stayed on better than my long-wear eyeliner did!

Based on my experience, this did pretty much what they said, and I LIKE it!

Retail Price: $13.99 (at drugstores and superstores)

DeLush Rating:

What They Say: "JFR Studio Mascara also offers infinite shading possibilities. Many JFR customers use two shades to fine tune the exact look they need for certain occasions. For a more detailed look, apply a lighter shade on the base of the lash, and a darker shade on the tips. Now redheads have more options than anyone else! Selected for 2007 Miss Universe Pageant!

Enriched with Panthenol to condition your lashes every time you apply, and Vitamin E to add suppleness. Maximize coverage with JFR's high def brush. Smudgeproof and water resistant formulation removes with soap and water."

Jamie’s Thoughts: The online testimonials for this product border, as you might expect, on the religious. I was dubious that any product could be a “fantastic,” or “life-changing” as they claim. As it turns out, the product is a happy compromise between the addictive and the indifferent – I personally really like it. The consistency is workable (almost no clumping), and I love the fuller application brush. The range of colors is impressive, and if I needed to create a custom color for myself, I could definitely do it with what they have to offer.

One minor complaint? The formula does indeed remove easily with soap and water…it removes itself right to the undereye area, where it lasts and lasts. (Smudgeproof, my eye! Get it? My eye! Oh, never mind.) You’ll need an eye-friendly makeup remover for this product, but in my opinion, it’s worth it.

Retail Price: $24.00 (Special price right now $11.00 or 2 for $21.50 at JustForRedheads.com)

Rating:

What They Say: "Our high-tech formula is fiber free and will not irritate your sensitive eyes. Natural emollients not only thicken and lengthen, but actually condition and nourish your lashes every time you apply. Apply before your favorite JFR mascara and viola! Thicker, healthier lashes are now yours without irritation."

Jamie’s Thoughts: First off, I have to give a BIG thumbs up to JFR for their fiber-free formula. I don’t have sensitive eyes, but I do find fiberous lengthening mascaras really, really, ridiculously irritating. This particular color did not make much of a visual splash on my complexion (a shade too light, I think), but would be more than enough for someone fairer than myself. The brush is long and substantial, awesome for quick and complete coverage in one swipe, if need be.

Per JFR’s suggestion, I took a couple days to try layering this with another mascara. In the end, it was too much for my eyes to take. My lids felt heavy, and anyways, is this a primer, or a mascara? I don’t know. I think it holds its own as a mascara, but don’t know if the whole combo thing is right for everyone.

Another cool detail of the JFR mascaras (including the studio line) is the clarifying brush on the end of the mascara wand. So, if you’re really detail oriented like I am (also see: extremely particular), then you’ll love having a strong-bristled brush at the ready for those post-mascara final touches.

Retail Price: $25.00 (Special price right now $15.00 or 2 for $29.50 at JustForRedheads.com)

Rating:

What They Say: "Kicks up the volume and length of each and every lash for a look that's lusher, plusher, bolder. Pure, deep colour only adds to the impact. Wear it once and you'll feel naked without it."

Jen's Experience: I've got a couple of really great mascaras in my arsenal right now, but sadly, this isn't one of them. I thought the staying power wasn't too bad, certainly nothing like Blinc's mascara, but a lot better than others I've tried. However, I was utterly unimpressed with the volumizing (zip), lengthening (zilch), or even the deep color (nada). I tried coat upon coat, but it did little more than a lash tint, only with less tint. Looking for something subtle? This may be a good choice, but otherwise, there are lots of better options out there.

Retail Price: $13.50 (Clinique)

Rating:

What They Say: "LORAC's new breakthrough mascara pulls a publicity stunt … unbelievably gorgeous lashes that last! This revolutionary mascara creates long, lush lashes that are gym-proof, cry-proof and red carpet beauty-proof!

Its ultra lightweight formula is loaded with natural ingredients that create a long wearing, innovative new technology, allowing you to take a break from re-applying your mascara every day without it smudging, budging, or flaking. Get the celebrities' red carpet secret to flawless, long luxurious lashes that last and last!"

What Melissa Says: Now, I'm one that doesn't so much mind a little next-day smudge when I am lazy and don't take off my mascara at night. I usually just use it to my advantage and add a bit of eyeliner for an easy dark-lined look that next day. But even I get annoyed when I get smudging during the daily wear, and this addition to long-wear mascaras from LORAC stayed put remarkably well.

Unlike some long-wear mascaras we've tested recently, this one did not flake and looked clean well into the end of the second day of use (it's suggested that you can easily wear this for up to three days, but can remove prior to that if you desire with makeup remover or soap and water). Even then, flaking was minimal through day three.

This mascara creates length and great separation, though I did find the lash comb handy when applying multiple coats, as the formula begins to set quickly and can create very minimal clumps on ends of lashes. The lash separator comb took care of those wonderfully.

I suppose my major gripe is the volume factor. I like my lashes to look really lush, and even though they suggest that two coats may be desirable for some, I actually felt the need for three to achieve the thickness I wanted. I also didn't think this provided any curl, though it didn't promise me that, so I can't really complain. With each layer, the potential for clumps increases as you need to move quickly, but as long as you get the timing down, your lashes will look fresh, well-defined and smudge-free for at least two days.

Retail Price: $18.50 (at sephora.com)

DeLush Rating:

What They Say: "This no budge, no smudge, rich, creamy, waterproof mascara dries quickly and curls lashes like never before. The custom brush lengthens and separates each lash instantly, for longer, fuller lashes that stay put. "

Jen's Experience: I am really picky about mascaras. I want them to apply evenly, without clumping. To actually last throughout the day. And a nice bonus is enough volume to actually give a little drama. Unfortunately, this mascara fails on two counts. It applies okay, so checkmark for that one. But when I leave the house and go about my business, both out running errands and working, I find that it doesn't last through the day. It flakes off almost immediately, into the finest black dust that settles under my eyes. It doesn't even depend on how much I use, one coat or three. I would try putting my Blinc Kiss Me Mascara over top to bind it to my lashes, but it doesn't really produce enough volume to be worth the effort. In short, this is one of the least effective mascaras I've used.

Retail Price: $18.50 (Sephora)

Rating:

What They Say: "Have you ever wished you could plump up and stretch out your lashes like a Hollywood Plastic Surgeon can do to a Movie Star's lips with an injection? From the "Fantastic Plastics" Lab of TOO FACED cosmetics comes LASH INJECTION; lash extensions in a tube! Our exclusive 3D formula actually builds tubes around each lash. Unique elastic polymers curl fatten and stretch far beyond the natural lash to add extreme volume curl and length for that costly lash extension look without any of the hassle or pain! With a flick of our specially-designed "GIANT" wand lashes will be injected with indelible weather-proof color. Easily removable with soap and warm water or eye make-up remover this amazing mascara doesn't dissolve and smudge like any ordinary mascara LASH INJECTION comes off in tiny tubes like little socks! Incredible! Innovative! Glamorous! Of course, we're TOO FACED!"

Jen's Experience: Historically, there have been very few mascaras in the world that I feel confident wearing on a daily basis (well, actually, only one -- Blinc Kiss Me) because of the eye irritation and subsequent smudging that I usually get from mascaras. And while I still sing the praises of the Blinc mascara, this one from Too Faced not only has the same staying power, but it may actually work even better. One of the main reasons I keep trying other mascaras despite the fact that I finally found one that would stay put all day is that I was looking for one that would give me more dramatic lashes rather than just coating them with color. The truly giant wand on this mascara does the trick, and with enough layers I almost look like I'm wearing falsies. The other reason that I like this one is that I can apply a coat or two in the morning before work and then apply some more before going out in the evening. Blinc makes my eyelashes too stiff to apply any more once it's dried. When I'm putting on my make-up each morning, putting on Lash Injection is such an easy choice. It may just be my Perfect Mascara.

Melissa Says: I was not prepared for the sheer size of the brush inside this tube. They're right - it is GIANT, but combined with this mascara formula, I get amazingly lush lashes with a bit of separation and...no clumps! Also, just as they say, there is absolutely NO smudging. It creates drama in one swipe, but if you really want to apply two coats, do it quickly and don't wait for it to dry in between or you just might get some globs. I truly love the pretty, glamorous look of this mascara, and mostly the look lasts all day. But as someone who tends to not always remove my mascara fully at night (bad!), I will tell you that this starts to come off a little bit at the very end of the night in tiny little flecks that can get into your eyes and irritate them, especially if you're a contact lens wearer. So just be smart and safe and remove this with soap and water or eye makeup remover before it gets to that point. I have a new favorite to add to the mascara group - I love this stuff.

Retail Price: $19.50 (at toofaced.com or go here to find a select retail location near you)

DeLush Ratings:
Jen-
Melissa -

What it is:
An extremely flexible lengthening and curling mascara.

What it is formulated to do:
Flash your lashes! Unlimited Mascara's ultra-stretch texture lengthens and curves as the extra-fix formula adds suppleness and staying power. The double-sided brush provides professional application for glamorous, backstage effects that are - unlimited.

Jen's Experience: As many of you know, I've been looking for the perfect mascara for a long time. So far, I've only found two that I wear on a regular basis: Blinc Kiss Me Mascara and Shu Uemura Fiber Extension Mascara. And now with this new Dior Mascara, I'm going to have to extend it to three.

While this mascara is not perfect, it's one of the most dramatic mascaras that I've ever tried that does a reasonable job of staying on my lashes. It does a good job of bulking up my lashes and lengthening them. I can put on layer after layer without any flaking, but the lashes do seem to clump a little, which is easily remedied by running a lash comb through them when I'm done. The curling action isn't as pronounced as it is with the Estee Lauder mascara I tried last month, but it is there; you can see it especially at the corners of my eyes. I do find that I get a small amount of color under my eyes when I wear this, but it's so minimal that I feel comfortable wearing it to work.

For those of you looking for a dramatic mascara like BeneFit Bad Gal or Urban Decay Skyscraper but that doesn't end up all under your eyes at the end of the night, this is definitely a good choice!

Tip: If you already use Kiss Me Mascara but would like something a little more dramatic for night, try putting this on underneath the Kiss Me Mascara. You'll get fantastically long lashes that stay looking great all night long.

Retail Price: $23.00 (Sephora or your local department store)

Rating:

What They Say: "Seductive curves.

Now, power shape your lashes with up to 160% more curl.

Advanced aerodynamic gel formula with innovative curling polymers gives lashes weightless, seductive curves, without stiffness or flaking.

New pigment technology creates intense black impact shades that absorb light and surround your eyes in the beauty of deep, rich color.

Fragrance free. Ophthalmologist-tested."

Jen's Experience: I am, admittedly, extremely picky when it comes to mascara. My eyes are always dry, so I rub them a lot, and then it's all smudged under my eyes or flaky or both. I was anxious to try this one because I've been so focused on finding a mascara that doesn't make me look like a football player that I've not yet gotten a chance to try a more fun mascara, such as this one that curls lashes in addition to the coat of color.

The mascara did indeed produce a curling effect on my lashes that I thought was very noticeable, especially around the outer edges of my eyes. I didn't find it very easy to coat all of my lashes. The brush is very basic and while it didn't clump despite all the layers I applied, I felt that I needed to keep inventory of which lashes I had already covered. When I first started using the mascara, I applied only one or two coats, and didn't find that it deposited enough color to give the effect I was hoping for. Unfortunately, when I started adding additional layers, I started seeing the dreaded football player effect.

I like this mascara for its pretty curling effect and because it never seems to flake, but I wish it produced more volume or length, or even just some dark, shiny black color. This is one I may try in combination with other mascaras to see if I can achieve a more dramatic lash along with the maximum curls provided by this mascara.

Retail Price: $21.00 (EsteeLauder.com)

Rating:

What They Say: "Lusciously long lashes are obtained clump free with Lulu Beauty Lash Crème. Lulu Beauty creates what every glamour girl craves: a long lasting, smudge-free mascara. Lash Crèmes separate every individual last with a full lash wand, leaving lashes perfectly defined and dangerously curved. The mascara is available in two shades. Belle du Jour is a deep black, which creates a dramatic effect. For a softer, more subtle look Lulu Beauty has created Pillow Talk, a creamy brown hue. Lash Crème allows girls to bat their eyes without abandonment."

Jamie’s Thoughts:

Softer and more subtle? Check!
Perfectly defined? Check!
Dangerously curved? Umm, not so much.
Creamy brown hue? Check! An actual, true brown! Love it!
Long lasting? Check!
Smudge-Free? Unfortunately not.

Lulu Beauty had me at “hello” with this product – the packaging is flirty and adorable without being saccharine, and the actual wand is somewhat small (great size for small purses or traveling!). It only took a few swipes to adjust to the shorter wand applicator, and then it was smooth sailing. Do good things come in small packages? I couldn’t really say – this product also has its pitfalls. I prefer a strong, one-swipe-and-I’m-GORGEOUS mascara. Sadly, Lulu Lash Crème fell a bit short in this department. It took me about twice my normal “mascara time” to get the look I was going for. A full day’s work and errands later, my eyes were somewhat smudged. I can’t blame this entirely on the mascara – it is allergy season here in the Midwest – but I expected more. I would recommend this product for a light, easy, casual look that has “impromptu brunch” or “I slept in accidentally and had to apply my mascara on the subway” written all over it.

Note: For any DeLush lady who likes to meticulously apply mascara in many, separate swipes, this is the product for you! I kept applying, and applying, and it never got goopy or clumpy. No tarantula eyes! Huzzah!

Retail Price: $17.00 (from LuLu's online store)

DeLush Rating:

What They Say: "An innovative, squeezable mascara package which allows you to continuously regulate the desired amount of mascara product on the brush.

The built in wiper sleeve at the mouth of the mascara tube is easily manipulated.... Now your brush can be BOTH AN APPLICATOR AND LASH SEPARATOR.

STOP SCRAPING IT OFF OR WIPING WITH A TISSUE. JUST SQUEEZE. ITS [sic] THAT SIMPLE.

The mascara comes with a fitted, snap-down vinyl "baggie" for added protection inside your make-up bag. The extra inch of distance provided by the flexible wiper offers another barrier to air and foreign particle contact with the formula which make the mascara perform better and for a longer period of time.

The LashControl™ wiper sleeve and container are manufactured by a major supplier to the cosmetics industry. This innovative system has been in development for more than 4 years and has been successfully tested for functionality, loss-of-volume shelf life and durability.

The FORMULA: We have an exclusive arrangement with a nationwide supplier of mascara formulae. Our promotional packages contain a Conditioning and Lengthening formula called ULTRA LONG AND SILKY in a rich natural black color. We are sure you will love this mascara which is carefully blended and contains organic ingredients including Chamomile flower extract, ginko biloba extract and ginseng root extract among others."

Melissa's DeLush Downlow: First of all, you can't help being a little intrigued by the tube. My husband walked by my desk last night where I had it set out for this review and stopped short asking "WHAT is THIS?" It's different, this is obvious. But is it good?

Oh, yes.

I wanted to be sure I wasn't just caught up in the whole novelty of the thing. But honestly, this mascara is excellent. It doesn't clump, builds body and a little length, and doesn't feel hard and crusty no matter how many layers you apply. Oh, and it stays put pretty well, too.

But what about that squeegee-like wiper inside the tube? Well, here's the thing. I can tell that it actually helps eliminate excess just from the wand passing through it in general. True, you can squeeze it and theoretically it removes even more so that you can use the brush to separate lashes without added buildup of product. I was skeptical, because I couldn't really see a difference when I just pulled out the wand normally or when I used the wiper, no matter how hard I looked.

However, if you squeeze the tube and sort of twirl the wand out of it, then apply it to your lashes, you will see that you get no visible added mascara on your lashes. I think the reason it's hard to see a difference is because in general there isn't a ton of product on the wand to begin with because there is some cleaning of the brush normally without squeezing the tube, which is what helps eliminate clumps.

My conclusion is that this isn't just a gimmick product; it actually works, and works well. Unfortunately, it only comes in black at the moment, but they say they're working on new formulas so hopefully that will include color ranges as well.

Retail Price: $18.00 each, with small price breaks for multiple orders (available currently only through lashcontrol.com)

DeLush Rating:

*Thank you to Culture Captioning for the generous sample for DeLush's review!

What They Say: "Blinc's Kiss Me is the world’s first mascara innovation to form tiny water-resistant tubes around your lashes that stay on better than waterproof mascaras yet come off easily without the need for a makeup remover. Kiss Me mascara is not an oil-based paint like traditional mascaras, which means it cannot smudge, run, clump or flake into your eyes - making it ideal for people with sensitive eyes and those that wear contacts. The area around your eye is most susceptible to wrinkling. Kiss Me is safer since it does not require harsh makeup removers or any rubbing around that sensitive part of your face. These unique patented features make Kiss Me a revelation for your makeup bag that will help keep you looking radiant and younger for longer."

Jen's Experience: You may recall that I've actually reviewed Blinc's Kiss Me Mascara previously. I've been using it off and on for the past year, sometimes alone, sometimes over their fabulous lash primer, and -- when I'm really trying to glam out -- over a super lengthening mascara such as Urban Decay Skyscraper. The previous Blinc mascara formula was great for work, but was less dramatic than others I've tried for a night out on the town.

Blinc's new formula is even better than their previous formula. The black is blacker; the fattening of the lashes is more noticable. And it's still the most wearable mascara that I have. I tend to rub my eyes a lot, especially when I sit in front of a computer all day. With Blinc's mascara, I can rub my eyes but the mascara doesn't budge. Yet, when I wash my face at night, the little tubes of mascara come right off onto my washcloth.

This is truly an innovation in mascara. Next time you hit Sephora, look for the new packaging in the metal magenta tube. I recommend this for anyone who has trouble wearing mascara, or anyone looking for a new every day mascara that looks great for work or the shopping mall.

Retail Price: $24.00

Rating:

What They Say: "Enhance lashes in every way with this new, all-in-one formula. It curls, lengthens, thickens and defines with no smudging, no clumping.

* Panthenol thickens & lenghthens lashes.
* Vitamin A and wheat proteins moisturize and condition.
* Building mascara allows for a natural to more intense application."

Melissa's DeLush Downlow: This is a nice-sized mascara with a super-sleek casing. But how does it WEAR? Although it doesn't claim to be waterproof, it stays very well with virtually NO clumping or smudging. It also gives a slight curl to the lashes. It goes on incredibly evenly with no clumping as well. As far as the thickening and lengthening? This formula DEFINITELY adds believable length which is buildable, and it also adds volume to the lashes with incredible separation. As far as I'm concerned? A practically perfect mascara.

Retail Price: $14.00 ( Bibo Full Effect™
Mascara is available through select distributor stores and premier salons across the Unites States and Canada.. Call 1-800-456-9322 or log onto www.bibocosmetics.com for salon locations.)

DeLush Rating:

What They Say: "Instant lash extensions. Shu Uemura's latest mascara was designed using a unique technology combining silky-smooth building fibers and long extending fibers - that instantly create uniform, volumized long lashes. The patented, triple stroke brush fits perfectly to lash line, delivering formula to each individual lash. With a single stroke, lashes are coated evenly, effortlessly, with a professional touch. Smudge proof, water-resistant, long-wearing."

Jen's Experience: I realized recently that you hadn't heard much from me in the way of my search for the perfect mascara. I've been awfully happy with my Blinc Kiss Me Mascara, and when I need more oomph, I've been layering Blinc's Lash Primer, a couple coats of Urban Decay Skyscraper, and then topping it all off with the Kiss Me Mascara for the deep color and to keep it in place.

I've been hearing good things about Shu Uemura, especially their false lashes, which I've been too chicken to try. But I am absoluely thrilled that I decided to try this product. It does a great job of coating my lashes. It doesn't clump, even when I put on tons of layers. The extension part is real -- I am very conscious of my eyelashes hitting my sunglasses when I am leaving the house. But most importantly for me, it actually lasts all day long without leaving me looking like a football player. Amazingly, when I try to take it off at night, it comes off pretty easily with water and a washcloth.

I'm not saying the search is over, but this mascara is definitely a candidate for the perfect mascara.

Retail Price: $23.00 (Sephora)

Rating:

What They Say: Well, I couldn't find anything on Maybelline's website about this yet. And barely anything elsewhere online, either. So here's what the packaging says - "Sculpts extra-thickness; lifts up to 40%." As far as user tips, it also says "Sweep v-styling comb from root to tip to style lashes with beautiful, sculpted volume and lift. Apply additional coats and continue styling with the v-styling comb to achieve and open-eyed, super lifted-lash look. Do not let dry between coats. Removes easily with Maybelline Expert Eyes Moisturizing Eye Makeup Remover."

Melissa's DeLush Downlow: First of all, of course, my experience is only with the waterproof version. Because for me, if it's not waterproof, it rarely stays on my eyes. I was really interested in the comb, and it seemed like something that might actually work well. On first application, I noticed the formula is quite glossy and not too thick. Okay, this wasn't too bad. Nice separation, nice shiny lashes. And really, a great amount of lift and definition. But then came the second coat (which, hello? I must ALWAYS do a second coat at LEAST). That's when it got a little messy. I made sure not to wait for the formula to dry, I did the second coat immediately. But I still got clumpage. The lashes sort of all joined into 5 or 6 clumps of lashes, and I had to use my fingertip to blot off the excess mascara to separate them. The more coats you use, the less pleasing the effect.

Overall, I would say if you like a semi-glossy look and are only interested in great separation (and if you normally only use one coat of mascara) this would work well enough for you. But if you really want thickness and like to use multiple coats, it's simply not worth the trouble.

Retail Price: app. $6.99 (at drugstores and superstores)

DeLush Rating:

What They Say:"
* For full, soft, thick healthy-looking lashes without the brittle feel
* Prevents loss of lashes with patented Quick Dissolve System which allows easy mascara removal
* Won't run, smear or smudge
* No clumps, no globs
* Contact lens safe and hypoallergenic
* Available in Washable, Waterproof and Curved Brush"

Melissa's DeLush Downlow: Okay, I know I've referred to this mascara before, as it is only my most trusted beauty product so far. I can't believe I haven't shared it with you yet! I've used this loyally for a few years now, though once in a while I switch it up for variety's sake and to try new things - but this is my GO-TO mascara when I just want to apply it quick and KNOW it will work.

I've gotten compliments on my lashes from department store makeup salesgirls, an esthetician at a spa giving me a facial who said she couldn't believe that it wouldn't budge after she had that hot towel sitting on my face, and others.

This mascara doesn't flake, clump, or smear. It builds fabulously for volume and doesn't get all hard and nasty-feeling when I apply my typical 3 or so coats (heh-heh). It looks soft and pretty. I love it. LOVE. Whenever people tell me "wow, you're lashes are so pretty!", I say "it's the mascara!". Really, anyone can have pretty lashes with this stuff.

Retail Price: $6.49 (drugstores and superstores everywhere)

DeLush Rating:

*I love when something truly different comes out to try! Here's a new product for this season with expanded distribution soon!

What They Say: "Lash Perfection's revolutionary new iFX brush - made with patent-pending thermoplastic elastomer technology - works in tandem with its unique purified mineral formula to give you perfectly defined lashes and beautifully framed eyes. Lash Perfection coats and defines your lashes from root to tip - right down to the hard to reach lashes in the inner and outer corners of your eye - leaving your lashes looking fuller and longer."

Melissa's DeLush Downlow: I am very loyal to my favorite mascara, so me trying anything else and giving it a fair chance takes real commitment! However, if you've seen the pics of this applicator in magazines or seen it in a store display, I'm sure you can agree that it's intriguing at the very least.

I am pleased to report that this makes good on its claims - it coats lashes evenly with not a clump in sight, makes lashes look longer and eyes look brighter, doesn't irritate my contacts, and separates perhaps better than any mascara I've ever tried. Now, this formula doesn't promise to be waterproof or longwear, but I did find this lasts all day without flaking or smudging (but if you DO slack like I do sometimes and don't take it off at night, it WILL). It does come off easily with liquid, so it's definitely not cry-proof. ;)


The verdict: A truly pretty mascara that makes the most of what you've got without being too gaudy or thick.

Retail Price: app. $7.00 (at various drugstores and other mass retail stores)

DeLush Rating:

What They Say: "Neutrogena® Clean Lash Tint is the ultra-clean and gentle way to darken lashes daily without mascara.
The smooth liquid color tint blackens every lash without clumps, smudges or flakes for a natural look. It rinses clean with just warm water, no makeup remover required. So safe for contact lens wearers and sensitive eyes that it's ACUVUE recommended."

Jen's Experience: Ever since I've been working on finding the perfect mascara, I've started wearing mascara pretty much every day. Good mascaras are few and far between, and the Blinc Kiss Me Mascara was the first mascara that I found that I was able to wear for work or play and not look like a football player when it was all over and done.

Now there are two.

The Neutrogena Clean Lash tint isn't dramatic or anything, it just temporarily paints my lashes black. They're not longer or thicker or anything like that. It just gives them color and makes my eyes stand out. It never budges, not even a little, during the day. I've even worn it while I was out gardening in 95 degree heat. My contacts don't mind it at all. In fact, this is one mascara that I never even notice I am wearing. Another use I have found for it is wearing it on my lower lashes with something like Urban Decay Skyscraper mascara on my upper lashes when I am going for a really dramatic look. This is really good stuff.

Retail Price: $7.49 (Walgreens)

Rating:

What They Say: "* Long wear, no crease eyeshadow * Fade-proof color * Dries quickly to a powder finish * Color will not smudge or smear"

Melissa's DeLush Downlow: Okay, all of you who've been wanting to see a really good drugstore product reviewed, here's one that I've found and love. True, it's not really brand new, per se, but the whole point of this site if for us to be able to tell our friends about great products. And YOU are our friend! So, I want to pass this on to you. If you haven't tried it, give it a shot. I constantly have problems with my shadow fading and creasing quickly. This one is a little tricky (only a LITTLE!), but is one of the most fade- and crease-resistant I've ever used.

User Tips: First of all, KNOW EXACTLY WHERE YOU WANT TO APPLY THIS ON YOUR LID BEFORE YOU START. Basically, this stuff dries from liquid to stay-put powder very quickly, and if you don't have it where you want it, you could miss the window. Next, once you apply a bit with the sponge applicator (don't put a HUGE glob on, but enough of a smear on your lid to spread where you want it), use your finger to spread it out quickly and evenly. Then, if you decide to add more color to make it darker or more intense, I've found it's best to pat-pat-pat over the first layer of color. If you try to 'wipe' it on in bigger strokes, it tends to adhere to the first layer more in some spots than others and be uneven. This could take a couple of times to practice, but it does come off with makeup remover or soap, so if you make a huge mistake, don't worry. Oh, and make sure to wash your fingertips after applying.

This might SOUND complicated, but it's not really that hard when you do it. After the first application I got the hang of it, and it was absolutely worth it. You can really control the intensity with this shadow, and it practically didn't budge at all.

Retail Price: $5.99 (varies) (drugstores everywhere)

DeLush Rating:

As many of you know, I have been on the search for the perfect mascara for months now.  Generally what happens is that the mascara irritates my eyes, my eyes start watering or getting itchy, and then I respond by rubbing them until I look like a scared raccoon.  Blinc's Kiss Me Mascara was recommended by two of our readers, and so I just had to try it!

What They Say: "Blinc’s Kiss Me is the original mascara invented to form tiny, water-resistant “tubes” around your lashes giving them volume and length. Since Kiss Me is not an oil-based paint, it cannot clump, smudge, run or flake – even if you cry or rub your eyes. Only when you are ready, the tiny “tubes’ will effortlessly slide off your lashes into your hand with the combination of warm water and gentle fingertip pressure.

Kiss Me is ideal for those with sensitive eyes, contact lens wearers, performers and active people in search of mascara whose look, hold and ease of removal is without compromise. Whether your daily activities take you from the office, to your workout and then out to dinner, Kiss Me mascara will look as radiant in the evening as it did when you first applied it in the morning."

Jen's Experience:  I am truly amazed.  I finally have a mascara that I love.   Blinc's mascara is so vastly different from any other product on the market.  When I put it on, it completely coats my lashes with no trouble, but it doesn't clump up and give the spider leg effect.   The part that really stuns me is that it doesn't run or flake.  At all.  When I wear it to work, there's no football-player smudges underneath my eyes by lunch time.  In fact, when I take a bath late at night and I rinse my face off with a washcloth, all the little tubes that have been coating my eyelashes come right off and are on my washcloth.  This is the only mascara I've ever had that is anywhere near my lashes after 14 hours.  That's why Blinc Kiss Me Mascara is the first mascara that I am rating as Totally DeLush!

Retail Price: $24.00 (Sephora)

Rating:

Since I have been searching for the perfect mascara, I have received lots of great suggestions from DeLush readers.  If there's a mascara (or any product) that you love or you'd like to see us review, please email us!   I definitely add your suggestions to my shopping list.  This particular mascara was suggested to me by Ms. Pants, and is a stand-out among the mascaras I have tested so far.

From the Urban Decay website: "Finally, mascara that makes a statement!

Our lash-lengthening Skyscraper Mascara...able to leap tall buildings in a single bound...well, almost... Girls seeking voluminous lashes, eye-opening looks in pigment-rich, ever-lasting color... look no further! This mascara turns puny lashes to long, pillars of strength instantly.

What's Skyscraper Mascara's secret weapon? Shu Extract the ancient Chinese herb that promotes health, pigmentation and prevents hair loss--a cosmetic first, never before used for this purpose. Skyscraper Mascara rivals all the big names in terms of enhancing lashes and making them appear fuller and thicker thanks to the gurus at our world-class labs.

Even the custom brush is world-class; it's designed to pump up your volume in 3 ways: application/thickening (flat side), lengthening (fuzzy side), and definition (spiral tip). Housed in a sleek silver tube, the Skyscraper Mascara coats every lash for shameless, guiltless, eminently battable perfection. "

Jen's Experience:  Sounds fantastic, right?   Well, I can say with conviction that all their claims aren't just marketing mumbo-jumbo.  First off, the brush really is unique, and combines everything good about the applicator wands for other mascaras.  As a result, it coats every lash without a lot of work and clumping.  The look is very dramatic, rivaling even the results of the Bad Gal Mascara.  However, unlike the Bad Gal Mascara, it doesn't end up under my eyes in the first 5 minutes I am wearing it.  I wish I could say that it lasts all day, but unfortunately, that is this mascara's only shortcoming.  It remains one of my favorites, and an essential for a night on the town.

Retail Price: $16.50 (Sephora)

Rating:

I am still searching for a mascara that is perfect in every way, but in the meantime, I found this mascara primer from English Ideas and I thought I would give it a try.  I was hoping that this would allow me to wear a wider variety of mascaras without all the problems I usually have.

From the Sephora website: "Use this conditioning cream to lengthen and strengthen your eyelashes while repairing damaged and brittle lashes.."

Jen's Experience:   This primer reminds me a lot of the base coat of the Maybelline XXL mascara, although I believe it works a lot better.  I've been testing this out with every mascara that I've already reviewed and with the mascaras I am currently testing, and the results have been very good.  It really does feel like it conditions my eyelashes, because my mascara applies more evenly and is much less likely to flake off.  I wear contact lenses, too, so the fact that my mascara is staying on my lashes where it belongs means that I'm not rubbing my eyes all day (making the problem even worse).  It doesn't fix everything, but I do see an improvement in every mascara I've tested.  The Rimmel mascara that I reviewed as 4/5, is a perfect 5 when I am using the English Ideas primer underneath.   But the BeneFit Bad Gal Mascara only improves a little.

Even if you don't have a problem with your mascara staying put, I highly recommend this product as part of your makeup toolkit.  The day will come when you're a bridesmaid in an outdoor wedding in the middle of a heat wave, and you'll be happy to have this around.

Retail Price: $16 (Sephora)

Rating: 

What They Say: "Extreme Definition Lash Separating Comb Mascara - To get lashes as individual as you are.  The unique fine-toothed comb applicator glides effortlessly through lashes capturing each and every one, for ultimate lash separation and definition, with no clumping or clogging at all."

Jen's Experience:  My friends all know what a hard time I have with mascara, so when this product was recommended to me by one of my best friends, I had to give it a try.  I'm so glad I did!  When I first took it out of the package and opened it up, I thought it was defective; I've never seen an applicator wand like this one.  I tried it out as soon as I got to the car and was impressed right out the gate.  It goes on lashes evenly and is so thin that it doesn't cause any clumping at all.   Although there is a comb on the end, I find that it works as well just to paint the lashes without trying to work my lashes into the tiny comb.  The big test was whether or not it would last all day without smudging.  I wouldn't say that it was smudge-free, but it produced the best results of any product I have used so far.  In fact, of all the mascaras I've tested to date, this is the best of the bunch.

Retail Price: $6.49 (Walgreens)

Rating:

What They Say: "MK Signature™ Flawless Mascara in Black makes lashes appear fuller and thicker. Smudge-resistant."

Melissa's DeLush Downlow: When I got this mascara, I was more excited about the rectangular shape of the tube than what was inside! But, I was also pretty pleased as I used it. This formula does provide great separation and some thickening. It wears well throughout the day; I didn't see one smudge. The only tiny thing for me was that I felt like the lashes were a little brittle-feeling after it dried, but then again I'm a huge fan of Mabyelline's Full 'n Soft Mascara, which never feels dry. So compared with most other mascaras, including those I have by MAC, Clinique, etc., this one held its own quite well, and looked pretty all day.

Retail Price: $8.50 (Use Mary Kay's website to find a consultant near you.)

DeLush Rating:

What They Say: "Do you have a license to wear those lashes? BAD gal Lash is loaded with a big, bad wand and tons of black mascara... it's like an instant set of false eyelashes."

Jen's Experience:   I have to start off by saying that this product has the largest application wand I have ever seen on a mascara.  Every time I pull out the wand I am shocked again at it's size.  Given that, it's no surprise that it really does give you some wildly fantastic lashes.  It goes on fairly evenly and doesn't clump.  It's very dramatic because it is jet black and also causes your lashes to curl as they lengthen.  So that's all the good, now here's the problem:  I can't keep it on my lashes and out of my undereyes.  I really, really want it to work, because it makes my eyelashes look so good, but I just can't wear it to work or shopping or anywhere I will be in bright lights because it runs so badly.  But for a night out on the town with some smoky eye makeup?  It's at the top of my list.

Retail Price: $18.00 (BeneFitCosmetics.com)

Rating:

What They Say: "The Cranberry Red and Denim Blue are the perfect red and blue mascaras that give a nice tint and added color to your eye. The Mink Black speaks for itself."

Melissa's DeLush Downlow: I must admit, I didn't try the red or blue, but the black. I'm not that into colored mascara, so wanted to test the formula in something that I would actually use often. I have to say, I have been fairly impressed with this so far. It's nice and smooth, applying easily without much if any clumping. And it doesn't smudge or dry really hard and flaky like many mascaras do. It lengthens a bit but not too much. The only things are that I didn't get as much body as I usually prefer out of my mascaras, and it also doesn't necessarily add much curl. However, if you're looking for a clean-looking formula that stays put really well throughout the day, this would work. And if you like color? I think this would be an excellent option!

Retail Price: $12.00 (Girlactik Beauty)

DeLush Rating:

Because it takes a little more time to apply the cake mascara that I usually wear, I wanted to try another mascara that was easier to apply, but would give some dramatic results.

What They Say:

• Step 1 Lengthening Primer provides dramatic length
• Step 2 Volumizing Topcoat builds intense, visible lash volume
• Long lasting, no clumps, smudge-free
• Ophthalmologist tested, safe for contact lens users

My Experience: The idea behind this is great.  First, you put on this white microfiber material to lengthen and widen your lashes, and then you follow that up with the actual mascara.  It was super easy to apply and it goes on very nicely, even with a few coats of the microfiber base.  I was impressed that with all the layers, it still didn't clump easily.  The resulting lash volume is really awesome for a drug store mascara.  My only complaint is that it didn't seem to last that long on me because my eyes tear a lot.  It's less of a problem when I wear it out to a dark smoky bar, but it's not something I can really wear to work.

Tips:  Layer the microfiber base to get really good lash volume.  It's white, so you'll be able to see that you've covered all your lashes thoroughly.

Rating:

What They Say: "Fast track to thick lashes. ...MAXIMUM VOLUME - Instantly magnifies lashes up to 300% for a thicker, fuller, incredibly dramatic look. All thanks to our exclusive U.S. patent-pending Expandex™ Formula. MAXIMUM PRECISION - Unique, streamlined Speed-Meter Brush™ design (U.S. patent-pending) provides precise handling. It hugs the curves of every last lash to coat evenly in one stroke. MAXIMUM COLOR - You'll see the difference with supercharged color. Ultrasonically dispersed pigments create high-impact shades up to 30% more intense. MAXIMUM BENEFITS - Unique moisturizing complex forms a protective barrier that helps prevent breakage. Won't flake, smudge or clump."

Melissa's DeLush Downlow: I personally found this mascara to be a tad bit clumpy, even though it says otherwise. Perhaps this is because I always layer my mascara, 2-3 times. I didn't feel like there was enough coverage on my lashes after one application, which is all they say you need. It did, however, add some volume and wore all day.

Retail Price: $21.00 (esteelauder.com)

DeLush Rating:

What They Say: "Cake mascara evokes the era of glamorous beauties from Hollywood's Golden Age. Achieve this look by creating silken, evocative lashes with Paula Dorf Cake Mascara. This flake-proof, water-resistant, never clumpy cake mascara creates glamorous lashes as fine as silk."

I have been searching for a good mascara ever since I started wearing makeup.  My eyes are dry and sometimes itchy.  Mascara generally adds to the itchy factor and makes my eyes water, giving me the football player effect before the appetizer arrives.  Lovely.

I was supposed to attend a formal wedding of one of my best friends, and wanted to look great.  I went to Sephora and was introduced to cake mascara, which is much less likely to flake and cause irritation.  As promised, it doesn't cause nearly the level of problems that I've had with other mascaras to date.  However, it is very difficult to apply properly (although it becomes easier with practice), so a great deal of care must be taken to assure your eyelashes are covered. 

This mascara only comes in "Raven", which I would describe as a soft black color.  Perhaps not as natural as a brown mascara, but great for a night on the town. 

Tips:  Place the applicator brush under a small stream of running water and then blot both sides lightly on a Kleenex.  Brush very lightly over the top of the mascara cake and "paint" your eyelashes.  The results are more dramatic if you curl your lashes prior to painting and by painting both sides of the upper and lower lashes. 

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Reviewed By: Jen

What They Say:  "This instant volume mascara power-lifts the lashes into length, curls them up...builds them faster than you can wink! Precision control wand glides smoothly down lashes to provide a gorgeously silky upward "sweep". Smudgeproof and long-wearing! Available in Zoomblack and Lofty Brown."

Melissa's DeLush Downlow:  This new mascara by M.A.C. does live up to its name as far as creating curlier, longer lashes.  It is also fairly long-wearing.

User Tips:  Possibly because of its smudgeproof quality, I found that it did dry out very quickly, so if you like to apply more than one layer, it could become a bit clumpy or brittle.  However, if you learn to apply quickly, it looks very glamorous.

Retail Price: $10.00 (maccosmetics.com)

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